Secret to securing the red seal

BMW Group design is based on a philosophy, which runs across all brands, and aims to make the character of each brand unique and to reflect this character in every detail of the design.

In this way, vehicles are created which individually interpret characteristic brand design features and effectively express their model-specific qualities through their visual appearance. The result is singular, unmistakable and fascinating products across all vehicle segments.

It is for this reason that a high number of new products of the BMW Group have been listed as red dot award winners for many years now.