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Disney to add Chinese flavor in Shanghai

By Wang Ying | China Daily | Updated: 2010-04-23 07:53

Disney to add Chinese flavor in Shanghai

SHANGHAI - Encouraged by the box office success of Kungfu Panda in China, Walt Disney is fast forwarding to go native with its entire line of business.

This effort is being spearheaded by Stanley Cheung, executive vice-president and managing director of the Walt Disney Co's Greater China division. With 18 years of experience in developing the Chinese market for various multinationals including Pepsi Cola and Procter & Gamble, Cheung is believed to be the man to make Shanghai Disney a reality.

At a media briefing in Shanghai on Thursday, Cheung said that his main business thrust was to "lift our customers' entertainment experience by blending Disney's quality standards and technology with Chinese cultural elements".

Disney to add Chinese flavor in Shanghai

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