Aid to education, training

Since it was founded in 2006, a BMW award for excellent university students has given a total of 500,000 yuan each year to 100 outstanding students from low-income families who have gone on to attend universities including Beijing University of Aeronautics and Astronautics, Northeastern University, Shanghai Jiao Tong University and Sun Yat-sen University.

By 2009, when the program's fourth ceremony was held in Guangzhou at Sun Yat-sen University, a total of 400 students had benefited from the fund. Some of them have already started their careers after graduation while others have furthered their studies

BMW has not only given financial support to outstanding students, but also places a high value on cultivating practical ability.