Traffic safety:Caring for the most vulnerable

BMW's Children's Traffic Safety Education (CTSE) program begun in 2005 is designed to teach children through games, songs, signs and theater to learn how to protect themselves in complicated traffic situations. The program will be offered in 20 cities in China this year.

Its Junior Campus fosters awareness of environmental issues and energy efficiency, while a textbook on traffic safety will be published and course deigned and taught in pilot schools in cooperation with the Ministry of Education.

In 2006, BMW began the Traffic Safety Angels Theater on Children's Day and published Anna, Paul and Mouse BeiBei, a children's book on traffic safety.