Should NBA, WTO and KFC be banned?

The announcement by the State Administration of Radio Film and Television that certain English acronyms should be banned by Chinese media (along with the proposal that mixed use English and Chinese words together be prohibited) and a Chinese language equivalent be used instead is quite puzzling.

I discussed this with English friends in Shanghai over a drink at Bar Rouge on the Bund. None of us felt the need to rename the venue "Bar Red" because we are not French. We recognized that it had become a recognized brand name. Extending the French analogy, I recall, from watching TV news in Paris, that the announcer had no problem inserting NBA and WTO into a French language broadcast.

If many other countries can use these useful acronyms in their own language broadcasts, why can't China?