Warm reception for cool brands
By Shen Jingting | China Daily | Updated: 2010-04-19 08:06
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Visitors taste ice cream at a franchise exhibition in Beijing on Sunday. Wang Jing / China Daily |
Paolo Bellamoli had one of the coolest products on display at the three-day China Franchise Expo, which ran from Friday to Sunday in Beijing's China World Trade Center.
"You see, people are waiting in lines for my ice cream," he said. "Chinese people really like it!"
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