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A new approach to foreign publicity

By Di Dongsheng | China Daily | Updated: 2010-04-17 07:58

China's foreign publicity has always been subjected to two main factors: Lack of a platform for publicity and published information are not in line with the mainstream discourse of the international public opinion.

We do have some foreign television and broadcasting but most of them cannot be received in many countries due to political or marketing reasons. So China, in fact, has few channels to get its voice heard internationally.

Moreover, Western media tend to highlight reports on China according to their preferences, including misleading or negative information on certain crucial issues.

A new approach to foreign publicity

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