Exhibition Special: Shenzhen stages China's premier gift exhibition

By Zhao Bian | China Daily | Updated: 2010-04-15 08:22

Shenzhen will host the 18th China International Gift, Handicraft, Watch & Houseware Fair from April 25 to 28 at the city's Convention and Exhibition Center.

The show has taken place every April since 1993, and is the highest-profile gift exhibition in the country. It is organized by Reed Huabo Exhibitions (Shenzhen) Co Ltd (Reed Huabo). The event provides a platform for local and international manufacturers and suppliers to build brand awareness and raise their profile in the booming Chinese market.

The exhibition takes place across eight halls covering 100,000 sq m.

More than 3,000 exhibitors are scheduled to attend displaying hundreds of thousands of new products. A further 120,000 buyers from within China and from abroad are expected.

"There is a real buzz around this year's show. Chinese items are hot this spring. In fact, since the 2008 Olympics in Beijing, authentic Chinese giftware has soared in popularity," says an executive surnamed Wei from Beijing Yuanlong Yato Culture Dissemination Co Ltd.

The exhibition will respond to consumer's desires to lead a greener and healthier life. Products on show will range from healthy Pu'er tea extract and recycled garments to eco-friendly electrical appliances such as solar-powered reading lamps.

"The fair is the most important show for the giftware industry. It is an excellent sourcing venue for buyers from around the world. And, thanks to the Shenzhen city government, all pre-registered visitors will enjoy the shuttle service and free metro tickets when they show their visitor badges at the exhibition's service counter," says Mike Jiang, managing director of Reed Huabo Exhibitions Co Ltd.

The organizer

Reed Huabo, the largest gift event organizer in China, is a joint venture between Reed Exhibitions, and Shenzhen Huabo Exhibition Co Ltd.

In 2009 Reed Huabo and Huaqun Expo jointly established the Reed Huaqun Exhibitions Co Ltd (Reed Huaqun) in an effort to consolidate the gift and houseware exhibitions in Beijing and to serve the thriving market in North China with better quality and stronger branding on a larger scale.

The Shenzhen gift fair is Reed Huabo's flagship event, and is staged biannually in spring and autumn. It was approved by the Union of International Fairs in 2005.

The company also holds gifts shows in Beijing and Chengdu, to serve the northern and western markets in China.

Reed Exhibitions is the world's leading events organizer with 35 fully staffed offices, which organized over 440 events in 36 countries for 44 different industry sectors in 2009. Reed brought together over 6 million active event participants from around the world, generating billions of dollars in business. Events are held throughout the Americas, Europe, the Middle East and Asia-Pacific.

Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings.

Working closely with professional bodies, trade associations and government departments, Reed ensures that every event is targeted and relevant to industry needs.