Coca-Cola gets into tea with Spritea
By MA ZHENHUAN | China Daily | Updated: 2010-03-26 08:00
SHANGHAI - The Coca-Cola Company, the world's largest beverage maker, has launched a new innovative tea-flavored beverage in China to enhance its product portfolio and further tap the huge beverage market.
Coca-Cola's Sprite brand on Thursday launched Spritea, a carbonated blend of local green tea flavors.
"With Spritea, we plan to further enhance the Sprite brand in China," said Andres Kiger, senior marketing director of Coca-Cola Greater China.
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