Man Utd signs Turkish Airlines sponsorship deal
By LIU JIE | China Daily | Updated: 2010-03-20 07:34
Hamdi Topcu (right), chairman of Turkish Airlines, and Manchester United Club CEO David Gill at the sponsorship deal signing ceremony in Manchester on Tuesday. Provided to China Daily |
MANCHESTER, United Kingdom - Turkish Airlines is striving to enhance its global image via sponsorship deals with leading soccer clubs, but analysts doubt whether this will aid its brand building.
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