Maintaining the trust of consumers
By Andrew Moody and Bao Chang | China Daily | Updated: 2010-03-15 07:47
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A woman stands before a billboard advertising the annual World Consumers Rights Day on March 15 together with dozens of international brands. More and more brands found the baby milk scandal in 2008 was a real wake-up call for Chinese consumers who are now prepared to be more assertive in protecting their rights and interests. An Xin/China Foto Press |
Companies need to know the mindset of customers in order to keep them coming back, report Andrew Moody and Bao Chang
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