Just desserts for this green tea start-up

Wei Meng, a Shanghai-born beauty, opened a green tea dessert business near Minzu University of China in Haidian district. She sells snacks made of tea powder, green tea cheese, yogurt and milk tea. The 25-year-old Fudan University graduate quit her job as a secretary at a Fortune 500 company, and drove to Beijing in December to realize a sweeter dream.

METRO: Why did you decide to start Matcha Gongfan, or the Green Tea Powder Dessert Shop?

Wei: There is a saying, "Change drinking tea to eating tea". Matcha, or fine green tea powder, desserts are popular in Japan, South Korea and Singapore because tea powder is much more easily absorbed by the human body than tea. Besides, girls like the taste of Matcha because it is not that sweet and leaves a pleasant taste on your tongue.