Disney effect to wash over Expo

Coming attractions like the USA pavilion's live-action movie experience will redefine the future of Chinese 'edutainment' say creative heads at design firm BRC

The USA pavilion is on track to open in time for the start of the Shanghai Expo so early visitors won't miss out on its main attraction, an emotive cinematic experience right out of Hollywood, officials say.

"We got a delayed start but we are catching up rapidly and we hope to open on May 1," commissioner-general Jose Villareal told a press conference held at a luxury nightclub near the Bund last week.