McDonald's to accept rivals' coupons in food fight

SHANGHAI: McDonald's on Wednesday allowed coupons issued by its competitors to be used on its McWings or fried chicken wings, stepping up the fierce competition in the country's fast-food industry.

Along with lowering the price of a pair of McWings from 7 yuan ($1) to 5 yuan, fried chicken wing coupons from any restaurant, including arch-rivals KFC and Burger King, can be used in McDonald's outlets nationwide to get an additional 10 percent discount.

According to Ren Yuan, a senior public relations manager with McDonald's China, the promotion will last from Feb 24 to Mar 23, and is the first of its kind since the fast food giant's entry into the Chinese market in 1990.