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Jatropha, a perennial poisonous shrub, was previously never regarded by local farmers in Yunnan as an industrial crop that could generate economic benefit. But in the eyes of Gou Ping, Shenyu New Energy's general manager, the lush green shrub is a goldmine that could generate 400 million yuan in annual sales. Page 11

Powered by technologies from the United States and manufacturing capacity in China, a solar thermal plant with an installed capacity of 2,000 megawatts will be up and running soon in northern China. Page 11

Entrepreneur Peng Xiaofeng believes 60 percent of the world's energy needs will come from solar power within 100 years. Page 12

Magazines are finding a new and competitive market among modern, trendy men. Page 13

(China Daily 02/22/2010 page9)