Afraid of losing it
China Daily | Updated: 2010-02-10 08:05
People are afraid to lose money and an unusual study released on Monday explains why - the brain's fear center controls the response to a gamble.
The study of two women with brain lesions that made them unafraid to lose on a gamble showed the amygdala, the brain's fear center, activates at the thought of losing money.
The finding, reported in the Proceedings of the National Academy of Sciences, offers insight into economic behavior and suggests that humans evolved to be cautious about the prospects of losing food or other valued possessions.
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