Market strategy crucial to innovation

Intellectual property performance should not be simply judged by patent and trademark applications, but also on how rights are used in the marketplace, said Zhang Ping, professor of Intellectual Property Institute at Peking University.

"The primary reason for an enterprise to acquire intellectual property rights is to position itself better in the face of competition," she said, noting two perspectives on the pursuit of sustainable growth.

One is the strategy for innovation in technology, management and corporate culture that provides input in creating and managing patents, trademark and copyrights.