Shop till you 'kill'

The latest online phenomenon may feel more like winning a lottery than like shopping but is here to stay, reports Xu Junqian

Within seconds, and for just 1.1 yuan, a university student from Hangzhou, Yang Jiangming, was the owner of a 800,000 yuan ($117,000) apartment in Chengdu, Sichuan province.

The property was his at the click of a mouse, thanks to a new online phenomenon called "seckilling".