BBDO chief sees tough year ahead for ad industry

DAVOS, Switzerland: People say the World Economic Forum held in the Swiss skiing resort of Davos every year is the place to discover how different the world is becoming.

But hardly anyone talks about that change more convincingly than Andrew Robertson.

As president and chief executive of BBDO, one of the world's largest advertising agency groups, he sees the change that is coming with the global crisis not just in its philosophical logic, but at the behavioral level.