Countering the counterfeiters

Counterfeiting international drinks brands remains a major problem in China with many fakes flooding the market.

Leading whisky labels are major targets. The Scotch Whisky Association (SWA), representing the major distillers, investigates up to 50 suspect products a year in the country.

David Williamson, public affairs manager for the SWA, based in Edinburgh, says his body continues to cooperate on the issue with Chinese authorities. "We have worked closely with Chinese officials, both at national and provincial level, to secure strong protection for Scotch whisky in the market, " he said. "The association is a regular visitor to the country and Chinese officials have also visited Scotland on several occasions to learn more about the industry."