In Tokyo, they shout it out loud for love

TOKYO: Love really takes to the air in Tokyo once a year, when dozens of Japanese shout out their ardor for spouses, partners - and even themselves - at an event that's also broadcast on national television.

Japanese have traditionally valued modesty and reticence over outspokenness, but Kiyotaka Yamana, a Tokyo resident who started the "Love Message Yelling Event" after his marriage failed, said that didn't mean they were unromantic.

"The dominant image of Japanese men is of overworked businessmen, but I wanted to tell people around world that Japanese men are actually very romantic," Yamana told Reuters.