Industry Special: Pain relief toothpaste said to be a boon to one in three in China

Colgate-Palmolive, a leading global consumer products company, launched Colgate Sensitive Pro-Relief toothpaste, said to be a major advance in the treatment of tooth sensitivity, on January 21 in Beijing. With its exclusive Pro-Argin formula, it is believed that this new product will offer relief to about 30 percent of consumers in China that currently suffer from tooth sensitivity.

New Colgate Sensitive Pro-Relief is the first and only toothpaste clinically proven to deliver instant and lasting sensitivity relief. While most of the sensitive toothpastes currently marketed primarily numb sensitivity pain, this new toothpaste effectively plugs the channels that lead to sensitive tooth nerves, blocking the transmission of heat, cold, air and pressure that stimulate pain receptors within teeth.

Commenting on the effectiveness of the new product, Luan Wenmin, vice president of the Chinese Stomatological Association, said: "Sensitivity is more than just an inconvenience, it's a common condition that can cause unwanted pain. Colgate's Pro-Argin technology is clinically proven to deliver instant and lasting sensitivity relief."