Guided by horror-scopes

Horoscopes were often found on major Web portals a decade ago and now also frequently appear in newspapers and magazines, attracting an increasing number of readers, especially youngsters.

"It is becoming a lifestyle choice. People like to see how their lives are interpreted by the 12 zodiac signs," says Li Dingxin, the Web editor for horoscopes on Sina.com, who adds his section has a relatively high number of daily page visits compared with other sections and most of the readers are aged between 14 and 35.

Sun Xiaoxin, 26, a Beijing-based lawyer, admits she avidly reads her horoscope and instead of making a long list of New Year resolutions, checks horoscope columns and books.