Lessons from Avatar for Chinese directors

Avatar has taken the shine off Chinese blockbusters. The movie soon swept the world to earn $1.1 billion. But Chinese film makers only made 6.2 billion yuan after using all kinds of marketing tricks.

It is reported that Chinese film makers fell silent after watching Avatar, with almost nobody wanting to make a comment.

The Chinese film market has experienced a period of prosperity in these years since the box office incomes have increased at more than 20 percent each year. Both the number and revenue of our domestic films have constantly broken records. It is said that altogether 50 films will premiere during the Chinese New Year.