Why does 'made in China' sound so cheap?

Right before I finished my study in the UK, my best friend asked me to bring her a designer purse on my return to China. The girl has great taste. Since I couldn't find the exact kind she was looking for in the UK, I ordered one from its headquarters in Italy.

When the shiny new purse arrived at her home, my friend was disappointed. Not because it was a knock-off Diesel, but because she couldn't believe she had spent 80 pounds on a purse that said "made in China". It was still a genuine Diesel brand, but somehow the small label inside the purse made her feel that it was not worth the money.

I understood her pain when I watched an ad on China's image recently. The ad said "made in China, made with the world", aiming to boost the reputation of Chinese-made goods.