Lenovo changes market strategy
Chinese computer maker Lenovo Group is planning to alter its 17-year tradition of targeting high-end business users by refocusing its ThinkPad notebooks at small businesses and home offices settings.
Wang Fang, deputy general manager of Lenovo's Greater China and Russia business division, said the company will seek to persuade smaller corporate clients and individual consumers to use Thinkpad notebooks, which the company acquired from IBM in 2005.
"We will stick to Thinkpad's focus on executive business users," she said. "But we are also seeing greater demand from small enterprises and individual users."
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