Forum Special: Experts gather for international sports forum in Beijing today

A forum on the 2010 China International Sports Industry opened at Peking University today. Taking: "The Sports Industry 2010: A New Atmosphere" as its theme, it aims to interpret the historic responsibilities and development prospects for the sports industry throughout China.

Co-hosted by CCTV-5 and Peking University and co-sponsored by CCTV Sports Entertainment Limited Corporation and China Sports Industry Research Center of Peking University, the forum has attracted leading figures from the business world, sporting circles and the media industry.

These participants are expected to exchange insights into the major opportunities and challenges faced by China's sporting industry, as well as its growth prospects during China's economic restructuring. It will also address the prospects opened up by increased globalization and the possibilities of promoting China's international image through developing its sporting industry and culture.