Text message wishes are impersonal at best

In a text message from an old friend of mine, who I've known for about 10 years, were the words: "Thanks for your support to my business over the last year and wish we can improve our cooperation in the new year." The only other parts of the message were his company's title and his name.

I initially got confused because I never did business with him. I already have his mobile number so it makes no big difference to me to get his company's name or his name again. But then I realized that the same message had been sent to all the people in his contact list.

I have to say this short message upset me. Though I understand he is a salesman and has to suck up to all his clients, especially on special occasions, I don't feel like I was treated as a friend.