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Surfing for treasure

By Rong Jiaojiao | China Features | Updated: 2010-01-06 08:06

Surfing for treasure

There are at least 159 million online shoppers at e-commerce hub Taobao, which is revolutionizing consumerism. Rong Jiaojiao of China Features reports

Shi Fang spends more than 4,000 yuan ($588) a month shopping, but she rarely goes to the mall.

"Why go to a mall if you have Taobao? I'm a Taobaoer," says Shi, 28, a freelance writer in Beijing.

Surfing for treasure

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