Nation pushes global channels for media

Chinese publication firms are encouraged to expand abroad

China is rolling out an ambitious plan to support and expand the global presence of its media and publication companies, though an industry expert warned of challenges to the nation's "going out" program.

Domestic publication companies will be encouraged to invest abroad by establishing overseas branches, making media takeovers or working with foreign counterparts as partners, according to the latest guideline released by the General Administration of Press and Publication.