Consumer confidence growing

With the majority believing the recession is behind them, Chinese consumer confidence is expected to continue to grow in the coming year, which sends a merry note to domestic marketers.

The news was revealed in a survey by global marketing research firm ACNielsen. It also found Chinese shopper confidence remains strongest in the East and due to increasing optimism in job and financial prospects, the nation's middle and western regions are getting increasingly upbeat as well.

The rebound in shopper confidence witnessed in the second quarter of 2009 looks set to continue.