CCTV goes online to expand reach

The country's first national Internet TV was launched yesterday by China Central Television (CCTV) - the national broadcaster - in the latest foray into new media by traditional media.

China Network Television (CNTV.cn) offers programs on news, sports and entertainment as well as an online community network and video-on-demand services.

Xiyou serves as an online community where users can upload videos and communicate with each other while Bugu provides video services including live online broadcasts, video on demand, and round-the-clock replays.