US curlers rock and roll with 'Hurry Hard' condoms

VANCOUVER, British Columbia: While curling's rock and roll lifestyle has more to do with on-ice strategy than partying, US Olympians will arrive at the Vancouver Winter Games packing their own "Hurry Hard" condoms.

When it comes to product endorsements, curling's older demographics might seem better suited to pitching Viagra than condoms, but USA Curling has entered into a fundraising and AIDS awareness campaign with one of its sponsors hoping the association will benefit both.

The Hurry Hard branding comes from the yelling that can be heard at any curling rink as skips who slide the rocks down the ice urge sweepers to clean the ice in front it with the shouts of "hurry, hurrrrry, hard".