A 30-second justification spot

As part of a global campaign to improve overseas opinions on Chinese-made products, a 30-second advertisement aimed at promoting the "Made in China" brand made its debut on the Cable News Network (CNN) on Nov 23, 2009.

The government-sponsored television ad - showing a fashion model working a camera, an executive awaiting the takeoff of his flight, a family sitting down to breakfast -aims to remind viewers that many commodities closely related with daily life are made in China.

The 30-second spot, due to run six weeks on the popular US broadcaster, shows audiences that the running shoes they don for a morning run are made in China with US technology, that their iPods and MP3 players are made in China with technology from Silicon Valley, and that their French-designed clothes are made in China. The ad ends with a US-accented voice proclaiming "When it says Made in China, it really means Made in China, Made with the world."