Career advice in exchange for blood

City blood might be traded for job assistance in an unusual promotional scheme from the Beijing Red Cross Blood Center (BRCBC).

A senior official with the center said donors might be given assistance in finding jobs, such as being provided with letters of recommendation or access to searches for jobs advertised through the Beijing Red Cross.

"Most donors in Beijing are adults aged between 18 and 30. Job opportunities might be viewed as a good form of encouragement," Liu Jiang, director of the center, was quoted by the Beijing News as saying.