Talent finds a way

China Mobile is making further inroads into the entertainment industry with its recently established China Mobile Stars Academy.

Aimed at discovering, training, producing and promoting pop stars, the academy will collaborate with leading record companies including Universal Music, Warner Music, Huayi Music, Gold Typhoon and Taihe Rye Music, among others. Well-known producers and songwriters such as Zhang Yadong, Li Quan, Yuan Weiren, Guo Liang, Gao Xiaosong and Steven Chow Zhiping have been invited to join the academy's faculty, to offer courses in singing, dancing, acting, and even public relations.

"Our aim is to create real Chinese stars and promote them worldwide," says Lai Hang, president of China Mobile Stars Academy.