Fashion blogs: Who cares?

Catching a growing trend abroad, more Chinese are writing fashion blogs in a bid to influence the way people dress.

When Piksi from Finland posted her photos on her blog, she never expected that the H&M dress in that photo would trigger such online enthusiasm. Malaysian fashion blogger Bryan Boy became so popular that top US designer Marc Jacobs designed a special bag and named it after him. A number of designers have asked American blogger Cory Kennedy to wear their clothes and take photos to share with her blog readers.

Chinese fashion bloggers are also trying to make their voices heard in fashion circles. Wang Hao, blogger of My Boyfriend is Very Sexy, has just been invited to Hong Kong to its fashion shows.