Slow sales a concern in SA
China Daily | Updated: 2009-12-09 07:59
CAPE TOWN: An estimated one million World Cup tickets were made available on Saturday in the latest phase of sales for the 2010 finals amid fears not enough tickets were being bought by the South African hosts because of the cost.
About 90 percent of the previously available tickets have been sold but FIFA and local organizers are having to implement an aggressive marketing campaign to entice more sales to locals.
South African residents have bought just over half of the 674,403 tickets already sold in the first two phases of sales, soccer's governing body said.
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