Removal of subsidy caps to boost sales, say PC makers

The Chinese government's recent efforts to encourage sales of high-end electronic products in rural markets may encourage computer makers from home and aboard to increase their presence in Chinese counties and villages.

Wang Zhong, general manager, Desk Computer Marketing, Lenovo Group, said though demand for high-end computers is high amongst rural consumers, sales have been limited by the current price cap in the rural electronic subsidy program.

"According to our estimates, nearly 62 percent of the rural consumers in China want to purchase computers priced above 4,000 yuan," he said. "If the price caps are lifted, I think rural consumers will have more choices."