'Made in China' advertisement

'Made in China' advertisement

I am very happy to know through your columns and CCTV 9 that China has launched a "Made in China" advertising campaign on CNN from Nov 30. In fact, a few weeks ago, your paper carried my letter on "rebranding China", and hence I feel this advertisement campaign on CNN is in the right direction.

As China is known as the world's factory for a variety of goods, it is in fact serving the needs of people in a big way and we should not take it for granted. Of course, quality plays an important role, and hence China should focus on brand building of some of its products and gain consumer confidence backed by service support.