'Made in China' products come of age
A 30-second TV commercial, "Made in China", is still a hot topic of discussion even almost two weeks after four Chinese industry associations launched an advertisement campaign on CNN.
The ad, currently being aired on the International, US and Headline News sections of CNN, highlights the global involvement in the production of high-quality Chinese goods. Among other things, it features an MP3 "Made in China with software from the Silicon Valley" and clothes "Made in China with French designers".
The TV ad has been designed to tell overseas consumers that Chinese firms work with overseas firms to produce quality products, said the China Chamber of Commerce for Imports and Exports of Light Industrial Products and Arts-Crafts, one of the ad makers.
