NFL blitzes China market
By Tang Yue | China Daily | Updated: 2009-12-04 08:11
Chinese National Football League (NFL) fans and rock enthusiasts found themselves seated next to each other in pubs last Thursday night.
What brought them together was NFL China Blitz, a 16-episode program on CCTV 5 featuring Taiwan rock band May Day and Ding Dang, a female pop singer from Zhejiang province.
The pop idols spent 10 days in the US filming the show, went to a stadium to watch the game and learn the basics of the sport.
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