Making the world know China better

A series of advertisements for "Made in China" products were broadcast on some major international media outlets recently to promote Chinese products and brand names. But we should promote China's soft power, too, says an article in Huashang Newspaper. Except:

Four Chinese chambers of commerce planned a series of adverts to promote "Made in China" products in the international market. The Ministry of Commerce (MOC) supports their initiative, an MOC official said, because it is important to promote China and its products in the global market.

As a major trading country and the "workshop of the world", China has to run such a campaign. But its direct effect may not be more than just "wide publicity" and we cannot build a new image for China if we don't promote its soft power simultaneously.