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Branding initiative triggers city rejuvenation

By Mu Zhiyong and Zhao Ruixue | China Daily | Updated: 2009-12-03 08:10

Branding initiative triggers city rejuvenation

Yantai by night: one of China's most dynamic coastal cities.

Yantai, a coastal city in east China's Shandong province, is claiming great success in its bid to develop a range of regionally-branded products.

Branding initiative triggers city rejuvenation

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