Can Hershey's stomach a bid for Cadbury?

HERSHEY, Pennsylvania: To LeRoy Zimmerman, the taste of chocolate will always mean Hershey's.

But now the head of the charitable trust that controls the Hershey Company must contemplate a risk-everything deal that would tie its fate to the much larger British chocolatier Cadbury Plc.

"I was born and raised in this area - not in Hershey, but in Harrisburg - and to me the taste of chocolate is Hershey's," said Zimmerman, who heads the eight-member Hershey Trust.