Show money, and then more ads

SINGAPORE: Would advertising be so annoying if you got paid to pay attention to it?

A global survey revealed that although most people think there's too much advertising on television, the Internet and other media, more than four in 10 would be willing to accept even more ads if that meant smaller bills.

This idea was especially popular in Spain, Australia, the United States, Britain and China. Global marketing research firm Synovate, which conducted the survey, said it was an idea worth being considered by the advertising industry, which has been battered by the global economic downturn.