Beijing selling China to the world
By Jin Zhu and Ding Qingfen | China Daily | Updated: 2009-12-01 07:58
The government has started a global charm offensive aimed at getting more consumers to reach for "Made in China" products.
The groundbreaking ad campaign is seeking to boost the image of Chinese goods around the world.
The initiative is believed to be the government's first foray into branding, something experts are hailing as "a PR breakthrough".
Photo
