Peugeot to launch China car in 2011

SHANGHAI: French automaker PSA Peugeot Citroen expects to steal a march over its rivals in the Chinese market by launching its first exclusively 'made-for-China' car in 2011, according to company officials.

The company will also introduce 10 new models in the country over the next five years, to cash in on the burgeoning domestic demand, said Eric Apode, vice president of PSA's China Tech Center on Friday in Shanghai.

"We believe that the cars of the 21st century will be born in China, the cradle of the future automobile industry. So it's vital and important to undertake research and development of car models in China," said Apode.