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Fashionably late arrivals to style

By Gan Tian | China Daily | Updated: 2009-11-28 07:24

Fashionably late arrivals to style

More Chinese men now dress to impress. At least that's what the inaugural issue of GQ China suggests.

The fashion monthly sold 400,000 copies in October and 420,000 (till now) this month, according to media-planning consultancy Group M.

"GQ's target readers are trendy men This is the right time for GQ to enter China's market, because there are more potential readers now," says Wang Feng, editorial director of GQ China, which is partly owned by US-based Conde Nast.

Fashionably late arrivals to style

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