Chinese movie premiere season is overloaded

The 2010 Chinese New Year's premiere season has kicked off with the release of three blockbusters: Panda Heroes, The Robbers and Mars Baby. Because the Chinese New Year holiday starts in February next year, this will be the longest Chinese New Year's premiere season since 1997, lasting a total of 93 days.

According to estimates by people familiar with the situation, there will be about 50 new blockbusters premiered in China during the season, far more than before. The popularity of American blockbuster 2012, now playing in movie theaters across the city, may be viewed as warm-up for the upcoming Chinese New Year's gala premiere season.

Now that the movie industry is booming with box-office blockbusters, all producers are fixing their eyes on the upcoming premiere season. Investors are also eager to make money from the movie theater crowds during the holiday season.